The 2023 Land Cruiser 300 ZX in gloss black rises before you like a rolling stronghold. Broad-shouldered and unshaken, it wears a deep chrome grille that catches the light like armour, flanked by piercing LED headlamps that seem to measure everything in their path. The bonnet stretches long and flat, the flanks are sculpted but never soft, and the polished alloys sit high above more than 230 mm of ground clearance, a stance that speaks of effortless command on highways, city streets or broken backroads. This is the sight of Toyota’s flagship at full confidence—a beasty presence built to protect and to conquer.

Toyota’s flagship craftsmanship shows its full hand the moment you settle inside the Land Cruiser 300 ZX. Every surface speaks of precision and intent: the black executive leather is cut and stitched with the kind of quiet perfection that comes from decades of obsessive refinement. Switchgear moves with a reassuring weight, panels fit with the tightness of a sealed vault, and each control falls naturally to hand as if the cabin were tailored around the driver.

Heated seats, front and rear, extend that sense of tailored care, wrapping every occupant in a gentle warmth that makes cold mornings or late-night drives feel effortlessly inviting. This interior carries the same go-anywhere confidence you see on the outside, but turns it into pure composure. The cabin hushes the chaos beyond its windows—engine note softened to a murmur, road noise absorbed into layers of acoustic insulation—so that even in the roughest terrain you travel in a bubble of serenity. The wide sunroof draws in a wash of natural light, balancing the dark, tailored leather with an airy calm. It feels executive not because it shouts luxury, but because it delivers it quietly and without compromise, matching the Land Cruiser’s indomitable exterior spirit with a sense of inner peace that is equally unshakeable.

At its core beats a heart worthy of the legend: a 3.5-litre twin-turbocharged petrol V6. Smooth yet forceful, it delivers a surge of power that moves this towering SUV with disarming ease. The Land Cruiser 300 ZX does more than carry you—it guards you, and when you call on it, the engine answers like a loyal sentinel, combining refined strength with unshakeable security.