The Mazda Demio differentiates itself from rivals by offering a level of design and driver engagement typically found in larger, more expensive cars, all while maintaining excellent running costs.

The core appeal of the Demio is its adherence to Mazda's Jinba Ittai philosophy the feeling of "horse and rider as one." This is the umbrella for Mazda's comprehensive engineering approach, which focuses on optimizing the engine, transmission, body, and chassis. The SkyActiv-G 1.3L petrol engine is naturally aspirated and known for its responsiveness and fuel economy.  It typically produces around 94 hp and 102Nm of torque, which is sufficient for urban driving and makes it feel zippy around town. The car's relatively low curb weight and responsive, power-assisted steering contribute to a driving experience that is engaging and fun, often described as "sporty". Its compact size and tight turning radius (4.7 meters) make it perfect for city maneuvering.  Available on this generation, GVC subtly adjusts engine torque to optimize the load on each wheel, resulting in smoother and more precise cornering, which improves both stability and passenger comfort.

The Demio punches above its weight in terms of visual appeal and cabin layout. Mazda's signature design language gives the Demio a sleek, modern, and sculpted appearance that looks premium compared to many of its class rivals. The interior layout focuses on the driver, featuring comfortable seating and a power-assisted steering wheel that gives responsive feedback. Even in this compact segment, higher trims can include advanced features like a touchscreen infotainment system and a rotary controller on the center console, mimicking the interface of luxury vehicles.

For a daily driver, the Demio is extremely competitive on running costs and features. Thanks to the SkyActiv-G 1.3L engine, the Demio is highly fuel-efficient, with estimates ranging around 20 km/L or better in combined driving conditions. It is equipped with standard safety features like Traction Control System (TCS), Dynamic Stability Control (DSC), and a robust body shell. Higher-spec imported models may also include advanced features like Smart City Brake Support, Lane Departure Warning, and Blind Spot Monitoring. The Demio includes practical amenities like a 44-liter fuel tank, a smart key with push-button start, and practical cabin storage compartments.

 

​The 2018 Mazda Demio is thus a car that offers an outstanding balance: a stylish appearance and refined handling that make it enjoyable to drive, paired with the low running costs and reliability of a compact car.